B2B Services · Enterprise
An AI-native marketing stack that cut reporting to zero effort
Disconnected tools, leaking leads and reports nobody trusted. We rebuilt the operating layer with automation and AI-assisted workflows.
-92%
Lead response time
hours to minutes
19 → 8
Tools in stack
consolidated
+3.1x
Content throughput
same headcount
Daily
Attribution trust
from monthly guesswork
The challenge
Leads fell between four systems with no routing logic.
Attribution was manual, monthly and consistently wrong.
What we did
- Audited and rationalised a 19-tool stack down to 8.
- Built lead routing, nurture and lifecycle automation end to end.
- Deployed AI-assisted content ops and QA inside existing workflows.
- Created one integrated dashboard across paid, organic, CRM and product.
Engagement flow
Diagnose
Position
Build
Scale
Compound
Results
- Sales accepted-lead rate rose 44% with no change in spend.
- Marketing ops reclaimed 60+ hours a month.
- Leadership decisions now run off live data, not month-end reports.
"For the first time, the numbers in the room are the numbers we act on."
Head of Marketing, Enterprise Services
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