Consumer · D2C
A launch that sold out inventory in eleven days
Zero brand awareness, a crowded category and a hard launch date. We built the GTM, the creative system and the community before day one.
Sold out
Launch inventory
in 11 days
23,400
Pre-launch list
emails collected
4.2x
ROAS month 1
blended
18 features
Earned coverage
national + niche
The challenge
A category with 40+ near-identical competitors and no differentiated claim.
No owned audience, no email list, no creator relationships at kickoff.
What we did
- Built positioning around one claim the product could prove.
- Designed a modular creative system so testing didn't need new shoots.
- Seeded a founding community of 2,300 before launch day.
- Sequenced PR, creators and paid to land in the same 72-hour window.
Engagement flow
Diagnose
Position
Build
Scale
Compound
Results
- Repeat purchase rate hit 31% within 90 days.
- Creative system cut production cost per test by 68%.
- Community became the top source of UGC for paid social.
"They ran the launch like an operating system, not a campaign."
Founder, D2C Wellness Brand
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