01 · Fractional CMO & Strategic Marketing
Senior Marketing Leadership. Without the Senior Marketing Salary.
Own the direction. Control the outcome. Skip the eighteen-month hiring cycle.
Get Your CMOAbout this service
Most companies don't have a marketing problem. They have a leadership problem dressed up as one.
Campaigns get built without strategy. Agencies get briefed without alignment. Teams get hired without a system to plug them into. PIVET steps in as the strategic brain at the top of your marketing function — embedded, accountable, and senior enough to make the calls that actually move the business.
This isn't consulting from the sidelines. It's leadership from inside the room.
What's inside
Own the direction. Control the outcome.
Branding & Positioning
Before you market anything, you need to know exactly what you're marketing — and why anyone should care. We sharpen your positioning until it stops sounding like every other deck in your category. One sentence that does the work of fifty.
Annual Marketing Plans
A real plan, not a calendar. We map your year against your business goals, define what success looks like quarter by quarter, and build a budget that ties every rupee to an outcome. The kind of plan your CFO actually respects.
Go-To-Market (GTM) Strategy
Launches fail in the planning, not the execution. We design GTM strategies that line up positioning, audience, channels, messaging, and timing — so day one doesn't feel like a coin flip.
Product Launches
A new product deserves more than a press release and a prayer. We architect launches that build anticipation, land with the right audiences, and convert attention into early traction.
Funding & IPO Readiness
The story you tell investors is a marketing problem in formal clothing. We build narratives, decks, and visibility programs that make your company look ready — because by the time we're done, it is.
Why PIVET
Hiring a full-time CMO is a 90-day search, a 12-month onboarding, and a number that makes your finance team flinch. We give you the same seniority, the same ownership, and the same accountability — on terms that fit the stage you're actually at.
Scope at a glance
| Sub-service | What you get | Typical timeline |
|---|---|---|
| Branding & Positioning | Before you market anything, you need to know exactly what you're marketing — and why anyone should care. | 2-3 weeks |
| Annual Marketing Plans | A real plan, not a calendar. | 3-4 weeks |
| Go-To-Market (GTM) Strategy | Launches fail in the planning, not the execution. | 4-6 weeks |
| Product Launches | A new product deserves more than a press release and a prayer. | Ongoing |
| Funding & IPO Readiness | The story you tell investors is a marketing problem in formal clothing. | Ongoing |
How the engagement runs
Diagnose
Design
Build
Run
Optimise
Start here
Get Your CMO — in one short conversation.
Send a brief and we'll come back with a first read on your situation and how this service would work for you.
Ready to make this part of your growth engine?
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